The theory of social representation was proposed in 1961 by the Romanian psychologist Serge Moscovici in an attempt to reopen the theme of representations from the point of view of Social Psychology studies. In Moscovici’s definition, “social representations are a set of concepts, propositions and explanations originated in everyday life in the course of interpersonal communications. They are the equivalent, in our society, to the myths and beliefs system of traditional societies and can also be seen as the contemporary version of common sense ”.
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Go to page 53 of Leonardo Viana’s Doctoral Thesis, click here.