The method of word evocation consists of asking the research respondent a small number of stimulus words from a question, creating data that can be empirically worked. The technique consists of asking the individuals questions related to what they want to know in a research, assuming that the words that come to their mind before the subject in question – verbalized orally or in writing – indicate their representations about the object.

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Explore more on page 96 of Leonardo Viana’s Doctoral Thesis, click here..