The theory
Learn more about the theory of the Agora
42 thousand people
Discover the research on mental image (social representations) conducted with 42 thousand people
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Yuval Harari
"... an imagined reality is something that everyone believes in, and as long as that shared belief persists, the imagined reality has an influence on the world."
Rene Descartes
"... the diversity of our opinions is not due to some being more reasonable than others, but only that we conduct our thoughts in different ways."
What is the Agora?
They are conglomerates of people that are formed by the affinities of thought that they have on some subject and that can be analyzed empirically to understand why they think in such a way. These groupings are configured by means of a research technique based on that theory.